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Our story
How it all began...
As an enthusiastic (endurance) athlete with a passion for healthy nutrition, Kevin noticed, in 2017, that a lot of so-called “healthier” snacks still contained lots of sugars, fats or other additives.
He was convinced that there was a better way, Together with a dietician he found that way a year later, in 2018, when they created a model to screen healthier snacks. Kevin turned his frustration into a positive business concept and voilà: JustBite was born..
Kevin & Aitor
This wasn’t the first time that Kevin showed his entrepreneurial spirit. He took his first entrepreneurial steps during college together with study buddy and good friend Aitor .
Aitor became fascinated by the phenomenon of change in businesses: How do you help people realise that change is not only important, but also a good thing?
And because choosing a healthier lifestyle and thinking about what you eat are often about changing habits, Aitor’s expertise is invaluable to JustBite.
Making the world a healthier place, break by break
The way we think about health is changing: we’re shifting from treating and curing to preventing. A healthy mind in a healthy body , among others by eating and living healthier.
That’s also why we eat more and more plant-based food. And that, in turn is good for the planet.
But large ambitions can’t be realised by one person. We want to help with this change. Because every change starts with a first step. Or, in our case, a first bite.
Small Bites, Big Difference
JustBite really believes in a better world : for you, for the environment, for society and for the planet.
Smart and healthy snacks contribute to a healthier body, more energy & a better immune system, less pressure on our healthcare system and a smaller ecological footprint. That's how we contribute to a better world.
That’s also why we want o make a difference in business: the Sustainable Development Goals are part of our DNA. Curious about how we do business?
Hungry for a healthier snack?
Discover the possibilities for the office or as a gift.
Healthier snacks at the office
