An impact that goes beyond snacks

Since we started in 2020, we’ve been supporting organisations that really make a difference. Not for marketing purposes, not to score points, but simply because it feels right.

2020–2025: Our 1% pledge to the Children’s Cancer Fund

Over the past few years, we've followed a simple rule: we gave back 1% of our turnover. Every penny went to the Children's Cancer Fund, an organisation that's worth its weight in gold for children and families during their toughest times.

We didn't solve the world's problems with it, but we did make their burden a little lighter. In total, we donated over €52,000. A sum that leaves us speechless, and for which we are grateful to you.

From 2026: Broader, more active and more mindful

JustBite is growing, and our outlook on the world is growing with it. Because 'better snacking' is about more than just the product, we are now broadening our horizons. We are no longer fixated on a single percentage, but each year we make a conscious choice to support specific projects within three key areas:

Health

Projects focusing on better nutrition, mental wellbeing and care for vulnerable people.

Sustainability

Initiatives that tackle waste, make the supply chain cleaner or reduce CO₂ emissions.

Fair trade

Organisations working towards fair production, better working conditions and transparent trade.

Not just giving, but doing too

Donating money is great, but rolling up your sleeves and getting stuck in feels even better. That's why, from 2026, we'll be combining at least one team-building event a year with volunteering. Whether it's planting trees, serving soup or clearing litter: we want to feel the impact we're making.

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Curious to know what we're committed to? On this page, you'll find an annual update on our donations and initiatives. Transparent, honest and consistent.

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