Orange & Voo: Back-to-school Boost Full of Energy

Reading time: 2 min

Context

How do you surprise 50,000 loyal customers in a way that truly stands out—especially during the busiest time of the year, the back-to-school season? This year, Orange and Voo aimed to make a bigger impact than ever before. Their goal: to give families an extra burst of energy for a fresh start to the new school year, with a message that perfectly aligns with their brand values of health, dynamism, and positive energy.

Challenge: Tight deadlines and big ambitions

Orange and Voo faced a tough challenge: deliver 50,000 personalized, branded gift boxes to families across all of Belgium—within a tight deadline. The execution had to be not only fast but flawless, with carefully crafted branding and a curated selection of healthy snacks tailored to the target audience.

Solution: Energetic customization at scale

JustBite took on the challenge with both hands and launched a unique activation campaign. We developed specially designed branded boxes, customized to each brand’s visual identity, filled with a carefully selected assortment of “unguilty” snacks. Each snack box delivered the core message: “Back to school with good energy!”

Our team took care of everything from start to finish:

• Project management: complete coordination from planning to delivery.

• Design and branding: creation of unique designs that perfectly matched the Orange and Voo brands.

• Print-ready materials: technical preparation and quality control of all assets.

• Handling and shipping: precise assembly of 50,000 boxes, including doorstep delivery to each family.

Result: 50,000 energized families

Within just a few weeks, 50,000 families in Belgium received their snack box. The activation brought smiles to the faces of both parents and children and strengthened customer loyalty and positive brand associations for Orange and Voo.

A smart, healthier, and high-impact way to kick off the school year with energy!