Press Release: From competitors to allies: Pioneers of healthy snacks at work join forces.

Reading time: 3 min.

Oudenaarde, April 2023

Fruitsnacks and JustBite, suppliers of healthy snacks to companies, are breaking through their competition and entering into a structural partnership. This partnership allows them to offer a wide range of healthy snacks to companies. In this way, the young entrepreneurs Roel Paesmans (Fruitsnacks) and Aitor Somers & Kevin Ringoot (JustBite) are helping to build healthier workplaces.

An extensive healthy range for employees 

Fruitsnacks has been providing fruit at work since 2006, making it the first in the Benelux to introduce this concept. Since 2018, JustBite has provided a healthier alternative to unhealthy snacks at work. A complementary offer, with the same goal: to create a healthy workplace with healthy employees.

"Companies want to do more and more to make their employees healthy and happy. In the war on talent, they want to be able to make a clear difference. So we hear more and more that companies are making their healthy offerings as comprehensive as possible: with fruit at work as well as healthy snacks. If our partners ask something, of course we listen." says Roel Paesmans, manager of Fruitsnacks.

A collaboration between pioneers

Both the team of Fruitsnacks and JustBite consist of ambitious young entrepreneurs who strive to create healthy workplaces. For example, Fruitsnacks may call itself Limburg SME of the Year and JustBite co-founder Kevin Ringoot went home with the JCI Award of East Flanders in 2022.

"The click between Fruitsnacks and JustBite was there right away. We both work on healthy breaks at work. 1+1=3, by joining forces we have a more complete offering and we each maintain our focus and expertise without sacrificing speed" says Aitor Somers, co-founder of JustBite.

Besides the drive of these entrepreneurs and the common goal, both companies attach great importance to sustainable business. The importance of a sustainable approach is becoming increasingly important for both individuals and companies. Fruitsnacks and JustBite are both continuously working on the United Nations SDGs. For example, Fruitsnacks grows its own apples and pears biodynamically and is committed to green energy for all phases of the production process. JustBite invariably opts for plant-based snacks and sustainable snack packaging.

Welfare and healt at work remains essential 

Making workplaces healthy in a sustainable way is what Fruitsnacks and JustBite will continue to work on in the future. With their company story, they want to inspire companies to be the best employer for their employees. Companies that commit to the health of their employees are not only stronger in the war on talent but also ensure loyal employees this way. The healthy snacks ensure healthy, motivated and productive employees.

About Fruitsnacks

Fruitsnacks is the company of the Paesmans family from Nieuwerkerken. For more than 15 years they have been supplying fresh fruit to companies. They deliver to more than 3800 companies in the Benelux and Germany. The family business is proud to say that the apples and pears in the fruit baskets are home-grown. They also offer Logofruit®, Fruittaps and soups. This enterprising family values sustainable business practices, environmentally friendly cultivation and supporting charitable causes.

About JustBite

JustBite strives pause after pause to create a healthier world. Together with a nutritionist, they developed a method to individually screen each snack. This way they help companies that do not have the knowledge, time or expertise to do this themselves. Their flavorful snacks contain only nutritious and natural ingredients. Snacks that are good for yourself and the planet. JustBite is active in the Benelux, Germany and Nordics and in the past 3 years has been able to create more than 3.5 million healthier break moments at more than 2000 employers.